The Rise of Niche Active Adult Living.

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The Baby Boomer Generation is reaching retirement age in record numbers.

An estimated 10,700 people turn 65 every day according to population and retirement research conducted in 2019 by the U.S. Government Accountability Office.

Unlike preceding generations, Baby Boomers are rejecting the idea of ‘traditional’ or ‘old’ senior housing options and, instead, prioritize the pursuit of hobbies, interests, and a healthy, active life.

This shift in expectation has exposed a neglected niche in the real estate market. There is a sizable demand for alternative living options with more flexibility and freedom, but very few communities currently catering to the unique desires of this generation.

But, there is one Florida developer who has taken notice.

The Floridian Club of Sarasota is a resort community on the west coast of Florida that has reimagined the active adult community model. Designed “by Baby Boomers, for Baby Boomers,” their renewable leases combine a conventional rental concept with the perks of homeownership that many other properties across the US do not offer, such as customization, permanence, and a neighborhood feel.

According to the developers of The Floridian Club, health, fitness, and a vibrant social life are a resounding priority amongst residents -- and they are listening.

The community's 10,000 square foot amenity center is infused with health-minded amenities, like an expansive 24-hour gym, yoga and fitness studio, plus wellness programs for residents, and on-site staff available to facilitate resident’s individual fitness goals and smart-living alternatives.

A full-time, on-site event planner curates event calendars monthly, complete with fun, diverse events, and activities created specifically for the evolving preferences of residents. In addition to planned events, the property’s fully loaded amenity center features social spaces promoting spontaneity and a true sense of connection.

For more information on what makes The Floridian Club of Sarasota different, we invite to stop by any time to see for yourself. Additionally, we now offer virtual tour options for those who do not live nearby! Contact Us Today!

Savannah Gordon